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If you are into printing and commercial printing services, it is advisable to speak the lingo.

Printings Lingo

Printings LingoTo have the tongue of the pros in printing is indispensable to understand what they are trying to convey. Another reason is for you to take advantage of the printing techniques, materials and everything that concerns printing. Are you a person who often runs out of words when talking to the prepress staff or a printer representative? Do you always search for the right words? Well, you can do something about it by improving your printing vocabulary and speak the lingo.To help you begin, here are the critical terms in both prepress and printer:Prepress terms:Bleed - the amount of spare space necessary when ink runs of the page edge.Finished size refers to the final size of the print item after it has been folded, trimmed and ready for distribution.Line Screen refers to the number of rows of dots per inch.Lineup includes all images that must line up together once the piece is folded or collated. This includes images from all the pages.Page Count the number of pages in a book once folded and bound. A sheet, for instance, can make two pages when folded.Plus Cover when another material for the cover is used other than the material in the inside pages.Process this is otherwise known as CMYK or full color printing. The printing process where cyan, magenta, yellow and black are used to formulate other colors.Self cover - when same material in the inner pages is used as cover.Portable Printer terms:Inkjet printer this kind of printer sprays tiny droplets of ink to form images.Resolution is the level of detail printable by a printer. The level can be indicated by dots per inch (dpi).Thermal printing is a printing technology that utilizes heat to print. In this technology, ink and ribbons are dispensed with. Thermal transfer is a printing technique that utilizes heat to transfer texts and images from a ribbon. Fusion printing is the other term for thermal transfer printing. It does not necessitate special paper.Understanding printing terms is important in order to get or convey accurate details of the printing job including the materials and price. Lack of it may cost you a lot. It may mean waste of effort, time and money.

Make your next Graphic Design Job Your Last. How to retire wealthy in a few easy steps

Make your next Graphic Design Job Your Last. How to retire wealthy in a few easy steps

We've all dreamed of spending our working days reclinining back in a deck chair eating cheese sandwiches on an overcast summers day. But then we remember the mortgage/kids/wifes $500 a day drug habit and our fantasies turn to dust. It doesn't have to be this way. Here at www.mindtap.co.uk we show in 5 easy steps how you can quit that lousy Graphic Design job and spend the rest of your life living in easy street.Step 1: Think yourself in a better place and low and behold it will happenThis is your first step towards financial freedom. Imagine if you will yourself sat upon a huge pile of money, flinging it in the air with gay abandon and why not? Congratulations you've just made the first step towards making this a reality. Forget the graphic designer career you had mapped out. Let's join the idle rich instead.Step 2: Tell the boss what you think of him and burn those bridges!Now its time to get some payback. Remember the time your design studio manager had you stay late and manually key in that 1oo page farming brochure text by hand and then laughed at you in your face? Right, we'll show him who's boss. A good way to be forcibly removed from the office and earn some extra kudos from your fellow graphic design employees is to take a dump and leave it festering away in a drawer in the bosses desk.Just wait for his reaction when he smells that sick stunt. You're history.Step 3: When you hit rock bottom the only way is up, up and awayNo job = No money right? Wrong you putz. How do you think the tramps and beggars fill there days outside sainsburys? That's right - drinking and robbing. It isn't absolutely necessary to pick up a drink and drug habit at this stage but it isn't going to harm your chances of success. Now would also be a good opportunity to get rid of the other half if you happen to have one. A spot of domestic violence after hitting the bottle is usually enough encouragement. Hey Presto, one more tiresome burdon off your back!Step 4: Remember keep your vision and your dreams will come trueAt every stage in this degenerate journey, never lose sight of that image we visuallised in step one of yourself sitting astride a huge pile of banknotes. They can take away your dignity but not your dreams. After several years of eeking out a living as a street bum its time to get this show on the road. Think hard about your previous day to day life, was there someone in your remote family or circle of friends who had a large stash of cash readily disposable? It's time to pay them a visit with cap in hand.Step 5: Invest wisely and you can say hello to a life of wanton abandonNow after securing your large sum of cash from your chosen aquaintence, its prudent not to blow it all in one go on 200ft gold statues of yourself or buying an amusement park complete with zoo. No, you don't want to be going back to the nine to five graphic design day job do you? There are a thousand ways to invest your cash so that it will sit pretty and continue giving you a steady stream or revenue for a long time. Property for example is 'as safe as houses' or maybe put it all in a high interest savings account. It's taken a long time to reach your goal and hopefully the pain, ill health and loneliness have been worth it.

The History Of Flyer Design.

The History Of Flyer Design.

The history of flyer design can be traced back as far as the 16th century to a method of promotion which in itself is a centuries old art and takes the form of poster design. With an improvement in lithograph printing came the birth of the colourful poster as a method to astound as well as advertise. From Toulouse-Lautrecs first poster, Moulin Rouge to Alphonse Mucha, a Czech living in Paris who designed the first Art Noveau poster the poster was now to be appreciated as a piece of fine art. Between the end of the 18th century and the end of World War II there had been many highly successful and prominent uses of the "poster design" in promoting everything from Absinthe in Paris, bullfighting in Spain, The Circus in the UK to American conscription with the inspired "I want you" Uncle Sam posters. In the sixties the "flyer design" began as a colourful and popular method of mass advertising for those promoters on a low budget and became increasingly popular as psychedelic imagery was incorporated into the design to promote bands The Rolling Stones, The Doors and Pink Floyd.From the idealistic and mind altering imagery of the 60s came the photocopied and anarchic punk flyers used by punk bands in Britain such as The Sex Pistols and The Buzzcocks. America had its own hardcore punk scene to design for and had flyers promoting The Ramones and The New York Dolls amongst many others. The designs seemed to fit the mood as monotone designs using ripped pages and imagery of DM boots and mohican haired punks were distributed amongst the punk population.With the birth of electronic dance music came a new wave of design which would lead to the flyer design of the present day. Taking inspiration from the Ecstasy fueled nights and early mornings of raves across Britain the designs usually took the form of hedonistic and surreal imagery with large use of colour.Everything from 3D vectors to fractal shapes were mixed with staring eyes and dancing figures to promote events such as Fantazia, Amnesia and Rezurrection. A spiritual element pervaded across a lot of these early rave flyer designs.And so to the present where flyer and poster design is now more popular and accessible as it ever has been. Flyers are designed using a mixture of traditional and modern art and feature in galleries and exhibitions across the world. The club flyer is more popular now as a method of promoting your event or in conveying your message to the public in the most colourful and informative way possible. Until the purely digital flyer can replace the printed flyer in accessibility and popularity, flyer design and printing is alive and well.This article may not be reproduced without the authors permission.Please visit Pixelpowder Design to contact writer.

Advertising Options - and the winner is?

Advertising Options - and the winner is?

Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their "niche". Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website. Here are 3 basic areas to consider: 1. Placing some key targeted pages on the internet that are SEO'ed to draw traffic back to your primary website. 2. Using Google "pay per click" campaigns with your favorite suite of targeted keywords. 3. Placing carefully targeted content on your website homepage. If you are working on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active. If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income. Another option for drawing traffic to your website is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites. The best alternative for content may be that of Private Label website resources such Infogoround.com and webcontentmonthly.com. Using these Private Label content services, even on a limited budget, can over time easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice...articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic (blogs, newsletters, etc.). This is just a glimpse of the power of content and other ways that can be used to draw traffic to your website. Be sure to explore your options and use your time and money wisely in the process.

What is Textual Advertising?

Textual advertising is a paid assortment of announcements which appear on the first pages of results in search engines (Google, Yahoo, Overture, etc.). They have recently become an important consideration when marketing a companys web site in NY. The times the advertisement appears depends on the keywords and web design chosen by the website marketer, in addition to appearing as text rather than a graphic or banner. Therefore, such advertising is referred to as "textual".It is a rather new kind of advertising on the Internet. However, the market for textual advertising is constantly expanding, and the sales volume generated through search engines increasing. There are many advantages which have made "textual advertising" attractive in advertisers opinion.First, as opposed to other kinds of Internet advertising, for example banner displays, your announcements are shown only to those customers who search for products or services similar to yours. For example, my firm could select keywords such as web site design and marketing in New York, NY, so that the advertisements appear only when potential clients enter a combination of those keywords in the search engines.Another advantage is connected to the principle of cost - in most cases you pay not for the amount of times the ad is displayed, as in banner advertising, but only when users "click" on your textual advertisements.The third advantage is that even the basic advertising platforms offer well developed systems for results reporting, the tools to choose a target audience and to predetermine campaign expenditures. This allows advertisers to control the budget and target customers for each keyword (such as web design), or geographic area (such as New York, NY) of your advertising campaign.Overall, many internet marketing experts agree that textual advertising is the wave of the future, and will soon either almost or entirely replace banner, graphical, and other forms of untargeted, obtrusive and annoying online advertising.

Differences in Color Brochure Printing

Brochures are commonly used by business owners for trade show handouts, as information sheets, or basically for promoting products and services to target clients. In addition to your design and layout, the more effective brochure printing pieces are usually those done in full color.Choosing the most suitable "brochure printing" colors though has a significant effect not only to your overall look and feel of your promotional items, but most importantly, to the impact it can have on your prospective audience. To maximize the use of color, you need to understand a few things about your color printing choice. Full Color Brochure PrintingFull color brochure printing usually meant the standard four color commercial printing done on offset presses. This is being offered in almost every brochure printing company. Basically, the brochure printers apply the 4 color build process called the CMYK (cyan, magenta, yellow, and black inks). CMYK is used to create the color shades you commonly see in any brilliant, full color brochure. Nevertheless, what you see in your computer monitor would most likely be RGB color (red, green, and blue) instead of CMYK, which can be a totally different shade when you get them printed from the offset lithographic presses. The color shades would not exactly be similar; the difference would be in the calibration of your computer screen. Most brochure printer would require your text and images in CMYK though. As this part can be most tricky, there are software programs that can help you convert your RGB text or image into CMYK, which you can then bring to your brochure printing shop. The advantage of having a four color brochure printing process nevertheless, is worth more. Colors are basically mixed and controlled by the computer to develop a more consistent quality in the end result. That is why full color offset brochure printing is the most popular choice for business owners today.Spot ColorsSpot color brochure printing is applied when you have one or two color printing projects. What brochure printers do is mix inks to provide you with an exact color match every time you need it throughout your brochure printing process. The specially mixed inks are called pantone colors. Logos are mostly done in spot colors. Spot color online printing company is most appropriate when you need to have an exact match of a particular color to your brochure design with that color in the offset press machine. More tips Full color "online printing company" though needs to be well planned. You dont just decide to use it on your online printing company project just because you fancy it or that your competition is using it. When you decide to go for a full color brochure, remember to consider all the basics, like:- Where to apply the full color design? To be more cost effective, use both front and back covers.- Consider your folding options. Do you want a tri-fold or a half fold?- Determine your overall design and appearance.- Consider your paper stock because it can have a great impact in the reproduction of your colors. The most important factor to consider is to understand your colors and when to use them. When you plan to apply color to your online printing company project, just make sure to consider all your elements and try to blend your colors with them. Bear in mind that your elements plus your color can create a huge impact on how your prospective readers will receive your print brochures. Use your colors wisely and see how your online printing company items do wonders for your business.

Summary

If you are into printing and commercial printing services, it is advisable to speak the lingo.